Here are some SEO techniques that are expected to be important in 2023:
- Voice Search Optimization: With the increasing popularity of virtual assistants and smart speakers, it’s important to optimize your website for voice search. This includes using natural language and long-tail keywords, as well as providing concise and clear answers to common questions.
- Featured Snippets: Featured snippets are the answer boxes that appear at the top of search results and can greatly increase visibility and click-through rate. Optimize your content to be eligible for featured snippets by providing clear, concise, and direct answers to common questions.
- Mobile-First Indexing: Google has switched to mobile-first indexing, which means that the mobile version of your website is used to determine its ranking in search results. Make sure your mobile website is optimized for speed and user experience.
- Core Web Vitals: Google has introduced Core Web Vitals, a set of metrics that measure the loading speed, interactivity, and visual stability of a website. Improving your website’s performance in these areas can improve your search engine rankings.
- E-A-T: Expertise, Authoritativeness, Trustworthiness – Google uses E-A-T as a way to measure the quality of a website’s content. Make sure your website and its content are created by experts in their field, and that your website is seen as trustworthy.
- Structured Data: Utilizing structured data, such as schema markup, can help search engines understand the content of your website and make it more likely to appear in rich snippets and other enhanced search results.
- Content Clusters: Creating a “content cluster” around a specific topic can help your website rank for a variety of related keywords. This involves creating a pillar piece of content, and then several supporting pieces that link back to it.
It’s important to remember that SEO is a constantly evolving field, and what worked in the past may not be as effective in the future. So it’s essential to stay informed and adapt to new best practices and algorithm updates.